WHAT
A multidisciplinary designer and researcher for social innovation
Working as a team is essential in graphic design, as it encompasses more than just combining text and images or creating logos. My personal approach is to work collaboratively, fostering feedback through horizontal dynamics.
Aquí, parte de lo que hago
Estrategias de investigación y metodologías
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Strategic design
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This case study shows how research-based design decisions can help create a branding strategy that supports an organization's goals while still being authentic.
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Art direction and social communication facilitate participation and disseminate relevant information for decision-making. These projects promote inclusion, sustainable mobility…
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Ethnographic research
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This case study shows how research-based design decisions can help create a branding strategy that supports an organization's goals while still being authentic.
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Servicios de diseño
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Art direction
As an art director, I define the visual codes for the creation and development of content in such a way that they are coherent with what is sought to be transmitted in each project. I firmly believe that visual codes are powerful tools to support the processes of social transformation.
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Conferences on Democracy, Algorithms and Resistance
Graphic Identity, Art direction, Illustration, Web design
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Lottery of a Human City
Art direction, Graphic Identity, Mobility + Urbanism, Illustration
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Nuestras Voces Cuentan
Art direction, Illustration
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Laintersección.net
Art direction, Graphic Identity, Illustration
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Artificial Intelligence + Human Rights
Art direction, Graphic Identity, Illustration
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Violencias Machistas
Art direction, Illustration
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Editorial design
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Guerrilla Foundation | Annual report 2022
Editorial design
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Space x Trauma
Editorial design, Illustration
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Vajayjay's glosary
Illustration, Editorial design, Graphic Identity
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The Feministisation of Politics
Illustration, Editorial design
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1, 2, 3 por la niñez
Illustration, Editorial design, Graphic Identity, Mobility + Urbanism
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Resilient women with lineage
Graphic Identity, Editorial design, Illustration
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Web design
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Conferences on Democracy, Algorithms and Resistance
Graphic Identity, Art direction, Illustration, Web design
HOW
Creative process
Design thinking tools with a social innovation approach
This approach allows to adapt the process to the specific needs of each project, taking into account the contexts and also the circumstances of the people involved. In this way, is easier to identify the most appropriate and sustainable alternatives to develop.
Avoiding the hard and fast rules of any single method
It's important to understand the underlying approaches of each method and use that understanding to adapt the process to the identified needs.
This combination of creativity, empathy and context analysis that supports these flexible, adaptable and caring processes.
Creative teams
I focus on areas where I can make a greater impact, therefore, depending on the project, I actively contribute to or lead teams in supporting the development of key elements.
Listening, researching and working horizontally
in order to make aligned creative decisions
By gathering relevant information, informed and empathetic decisions that accurately reflect the project's goals and place the context and communities at the centre, emerge almost organically. My approach focuses on gaining understanding and identifying connecting ideas, not just providing proof.
Meaningful connections
Design adds value by identifying and showcasing the meaningful connections that already exist between communities and contexts. I rely on research, active listening, and horizontal work as means to contribute to strengthening that bond. Besides, a great consequence is the opportunity to build relationships with the people I collaborate with :)