A poster campaign against gender-based violence for the summer festivities of three municipalities in the Basque Country. The challenge: create something that would actually reach young people aged 18–23 in a festive context — not a generic awareness message, but something with enough visual force to stop people mid-celebration.
The design used abstraction and contrast to create discomfort without being didactic. The result was a poster that spread organically on social media, shared by attendees themselves — extending a campaign that had no digital budget far beyond its original reach.
Spanish poster: If there is no yes, it is no
Euskera's poster: If there is no yes, it is no
