REAL, A Post-Growth Deal

A European research project exploring post-growth economic models needed a visual identity that could communicate complex policy ideas without losing political clarity or human warmth. The challenge was to make degrowth — a concept that often feels technical and abstract — feel grounded, hopeful, and real.

The solution was a visual system built around people and texture: illustrated portraits, warm color palette, editorial layouts that prioritize narrative over data. The identity spans graphic design, illustration, web design, and art direction across a multilingual, multi-partner European project.